2 thinkers, books, and ideas connected to this field.
A business history of the Michelin company — documenting a century of the French tire and guide company that became one of the most valuable family businesses in Europe — covering the founding by the Michelin brothers through its global expansion.
Herbert Lottman's business biography of the Michelin brothers and the company they built — covering how Andre and Edouard transformed a small rubber goods manufacturer into a global tire empire through relentless innovation and the brilliant marketing invention of the Michelin Guide.