Tom Kelley

American author and IDEO partner who wrote The Art of Innovation and Creative Confidence (with his brother David Kelley) — capturing IDEO's design thinking philosophy for a general audience and making design thinking the dominant innovation methodology in business and education.

Made design thinking accessible to non-designers — Tom Kelley's books translated IDEO's tacit innovation culture into principles (empathy, brainstorming, prototyping, storytelling) that business people could apply, spreading design thinking from product studios to management consulting, education, and government.