Herb Cohen's 1980 classic arguing that everything in life is negotiable — covering information, time, power, and the two primary styles of negotiation (Soviet/win-lose vs. win-win) — one of the best-selling negotiation books ever written.
Popularizes the win-win negotiation philosophy for a mass audience — Cohen's practical approach (care, but not too much; understand the other side's needs; create value through information and time) brought sophisticated negotiation theory to general readers.
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