5 thinkers, books, and ideas connected to this field.
American entrepreneur who built and sold a gym franchise chain, co-founded Acquisition.com, and became one of the most widely followed business education creators — documenting his frameworks for offer creation, scaling, and acquisition in books distributed for free.
American entrepreneur who co-founded Estée Lauder Companies — starting by selling her uncle's skin cream formulas — and built one of the world's largest beauty companies through personal demonstration, department store placement, and the gift-with-purchase innovation.
Iranian-American technology executive and Google's first chief business officer, who built Google's global advertising sales operation from zero and was employee #11 — later serving as Executive Chairman of Twitter.
American businessman and CEO of Microsoft (2000–2014) who built Microsoft's enterprise sales force, navigated the antitrust trial, and now owns the Los Angeles Clippers after paying a then-record $2B.
Herb Cohen's 1980 classic arguing that everything in life is negotiable — covering information, time, power, and the two primary styles of negotiation (Soviet/win-lose vs. win-win) — one of the best-selling negotiation books ever written.