4 thinkers, books, and ideas connected to this field.
Japanese businessman and co-founder of Sony who relocated to New York in 1963 to sell Japanese electronics directly to American consumers — pioneering the Walkman, Trinitron TV, and the idea that Japanese products could command premium prices globally.
American advertising executive at the D'Arcy agency who served as Coca-Cola's primary creative partner for decades, creating campaigns including 'thirst knows no season' and commissioning Haddon Sundblom to paint the iconic Santa Claus ads.
German-Swiss entrepreneur who founded Rolex in London in 1905 and then relocated to Geneva, pioneering the wristwatch as a precision instrument and creating the marketing strategies — the Oyster waterproof case, the Perpetual rotor, explorer endorsements — that made Rolex synonymous with achievement.
American marketing executive at Nike who was instrumental in structuring and signing the Michael Jordan deal in 1984, then left Nike under acrimonious circumstances to join Adidas — where he died of a heart attack shortly after.