4 thinkers, books, and ideas connected to this field.
Austrian entrepreneur who co-founded Red Bull in 1987, building it into the world's leading energy drink brand through an unprecedented integration of extreme sports, content production, and Formula 1 team ownership.
American media executive and CEO of Liberty Media who orchestrated the $8 billion acquisition of Formula 1 from CVC Capital in 2016 and modernized the sport's digital and American market strategy.
Indian actor and co-owner of the Kolkata Knight Riders IPL franchise, one of Bollywood's biggest stars and among the most famous people in the world, whose IPL investment legitimized the league as a celebrity cultural property.
American businessman and CEO of Microsoft (2000–2014) who built Microsoft's enterprise sales force, navigated the antitrust trial, and now owns the Los Angeles Clippers after paying a then-record $2B.