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person1954–

Dan Kennedy

Disciplines:
marketing
advertising/copywriting
direct response
speaking

Summary

American direct response marketing consultant — author of No B.S. book series — speaker — who trains marketers in direct response copywriting and is considered the most influential direct response marketing mentor.

Core Contribution

Creates the most comprehensive direct response marketing training — Kennedy's No B.S. book series and speaking/consulting practice trained a generation of direct response marketers in copywriting, offer construction, and customer psychology.

Notable Works & Achievements

No B.S. Direct Marketing

No B.S. Time Management for Entrepreneurs

Magnetic Marketing

Historical Influences

Gary Halbert David Ogilvy

Intellectual Lineage

Canton, OhioNo B.S. series GKIC Direct response marketing consulting

Contemporaries & Peers

Ryan DeissPerry Marshall

Minds Influenced

Direct response marketing

Intellectual Posterity

No B.S. series GKIC Direct response marketing training

Discussing

Dan Kennedy

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